Social Media and The Business World

For kids growing up today they did not know what it was like without MySpace, Facebook, or Twitter. Go back just one decade and it all started with AIM Instant Messenger. However, the big limitation to AIM was it was not beneficial for the business world. That would change soon though as social media evolved very quickly.

AIM allowed you to basically text one another over the computer and you could have running conversations with many people at once. However, it was very limited for business applications. No one would ever do business with the old social media types prior to Facebook and LinkedIn. Now the world has changed and companies must adapt to the new world or risk going out of business.
While AIM was becoming popular so were web-cams. These allow people to see each other and chat at the same time. This is really important in the business world as clients and suppliers can meet face to face to help close the deal.

The major downfall of AIM was the lack of business information. You could not portray what your business was about or anything like it. Now, most people check social media to make sure the business is legitimate and if they cannot be found many will wonder why the company does not use social media.

MySpace allowed you to customize your own web-page with music, pictures, and whatever else you wanted. It took off so fast that AIM was basically left in the dust and it went from being used by almost everyone to being used by almost no one.

That is the thing with technology, it quickly changes and the changes are often severe. MySpace was an innovative creation that really came along at the time where almost everyone was getting high speed internet. This was important because these large media filled web pages would have taken all day to load at slow internet speeds. Each of these improvements allowed businesses to thrive and display information about their products or services offered. MySpace was a huge leap for the business world and everyone in it.

With the new age of social media changing there was soon going to be another player in the game. Facebook came along and competed side by side with MySpace before taking over the lead. Many feel Facebook provides a better interface and it is easier to follow what companies had to offer and could even offer a customer service link that could not be provided before. Now, many can directly send customers to their web sites and hopefully get them to place an order.

Another newcomer is now making a strong impression on people and that is Twitter. People basically say what they are doing in just a few characters and need to make a quick and witty comment in order for people to Tweet it to others. The real benefit to Twitter is you can just make quick comments and do not have to have an elaborate site. Business benefit quite a bit as they can have a saying of the day or another similar idea that will get people talking about their company. Free advertising is the best.

Over the past 10 years social media has really changed how the business world acts. I am sure it will change again soon, but companies must act now and do the best they can with the current resources at hand. The real question to ask would be is it worth it? I would argue it is very worth it and almost essential to business today.

The benefits of social media are many. Business can now access more and more customers for free. All those sites are free and that gets the companies’ name into millions of new homes that would never have been seen before. These sites also allow you to post specials, download coupons, and use other forms of marketing that were not available 10 – 15 years ago. Almost all of the Fortune 500 companies use social media in one way or another. I am sure their marketing departments love the fact these media outlets are free resources to use to promote their goods or services. The only real cost to them is the labor hours incurred in updating their sites.

Not all businesses use social media for the same reason though.Some do it to push sales while others do it to inform the consumers. Many people and companies have their specific reasons to use it.

What are your reasons?

How to Establish Yourself in the Business World!

You can be a great entrepreneur who generate business profits. Make up your mind today. Come up with a good business plan to run your business and be in business for yourself. Years ago, i read a book called Finding Your Niche, written by Laurence J. Pino. I realized that you can discover your strengths, talents and assets. You can take the road to entrepreneurism.

According to Katherine Graham, chairman of the Board, Washington post, To love what you do and feel that it matters – how could anything be more fun?The question you need to ask yourself at this time is – what is it that you love doing? If you love to own a business and be rich; you must do your homework well and pick the right business, apply good and proven principles to the business you have chosen so that you will have a successful business.

There is nothing inherently complicated about having your own business. Apply the right principle, you`l find entrepreneurship easier and make money more satisfying than you ever thought possible. The whole idea of the right principle is built on basic human needs. It revolves around an in-depth understanding of who you are and what you really want to do with your life.

A natural evolution leads from that personal understanding to the knowledge of a business that is most appropriate for you and the recognition of a market you will serve. So this principle deals with the development of your personal identification, your business identification, and your market identification. Once you have gone through the process, you will be able to ignore the small business failure statistics and build a successful business.

Analyse your current reality, know what you would like to do and begin with the exist strategy. Transform your inspiration, determination, enthusiasm, ability and skills into a business. See the needs you meet and meet them through creating businesses. Take the initiative by acting rather than reacting to the needs of the world.Go after your goals! Move faster with a vision that can not be stopped. Overcome limitations and conquer challenges.Be motivated to carry on your dreams. Step out of your dream and make your business dreams a reality.

See favorable influence in every favorable occasions! Maximize your imagination; be full of the quality of being creative and the act of inventing something new in the business world. See possibilities in all things and establish your personal identification.

There Are No Miracles in the Business World, Just Hard Work!

If “Murphy” is the best friend of business world, then on the other hand miracles and business world are total strangers. Viral marketing is for example one of those things where business owners are awaiting miracles to happen on their business path. We do, however need a bit of luck to succeed in our business.

But it would be naive from us to expect that there are miracles going to happen on our business path. Everything that has been created and achieved in the business world and can be classified as big and important now days, is a result of decades of hard work, difficult decisions, endurance, courage and nothing else. Nothing exceptional in the business world has ever happened by itself.

Let’s have a look at the previous example of viral marketing. Many business owners have written in their business plan that they will build a web site, have it listed as new and then people will just start coming and visiting the site just because it is that great and attractive. And the reason for that will be viral marketing, because the application is so easy to use it will spread by itself like a virus.

This kind of thinking will only result as total failure and the only virus we can expect is the one that will bury our business. Let’s take as an example my blog. To increase the traffic to my blog, I have to create articles that are good enough to attract people to read them and then visit my blog to find out even more. But the thing is that articles will not write themselves, instead we need to take the time to write them. Ideas, as what to write about, can be found everywhere, but to actually write an article is something totally different. It takes quite some time and also a lot of intellectual input.

If we stop writing, then the traffic will also stop coming. On the other hand if we would want more traffic, then we would have to be even more productive. We would have to start participating and posting to forums, write compelling and diverse articles and sometimes touch on topics that are controversial.

But the thing that is really of importance here is that nothing happens because of miracle. The visitors to our blog or website don’t come by themselves. Everything we do requires input. Input of our energy, knowledge, experience and so on. But we shouldn’t forget one important thing here and that is that we have to always strive to work smarter not harder! Things can always be easy and logical, but never magical when it comes down to business.

Entrepreneurs, when they start to incorporate a business, many times expect miracles to happen, because they are too optimistic. They think they can convince the investor just because they will not have it any other way. “I will create a website and the sales will come automatically”. “I have the right strategy”, they say to themselves. And they await the “magic” to happen. This kind of thinking is the sure way to failure!

We have to realize one thing, to get a lot of customers or traffic, we have to invest a lot of time and energy to achieve our goals. We have to prevail for three to five years for brick and mortar company to succeed. This estimation has been made by the experts through analysis. Until then there is a lot of hard work ahead for every entrepreneur who starts his business from scratch.

Life Lessons From the Business World That College Won’t Teach You

My time in the business world started quite awkwardly. Apparently learning does not come with a manual. Although it wasn’t always easy, the lessons I brought from the business world and my fledgling entrepreneurship were invaluable. College is a great networking tool and it has opened opportunities for me, but nothing can replace real world experience. Business is like poker; it’s not the hand you are dealt, but the way you play it, that really matters. In poker, life and business, a cast iron stomach and the ability to pick yourself up and keep going every time you fail are priceless. Among the things that I learned that college won’t teach you are:

Mistakes are expensive but necessary

Although they can be costly, mistakes are nothing more than a learning experience. They can provide valuable knowledge if you use them as a reason to learn and keep going. We have all made plenty, but they have helped us to be a stronger more knowledgeable business people because of them.

Get everything in writing

Contracts or written agreements might seem like a hassle but they are totally necessary to avoid future headaches. You never know when you might end up thanking yourself for having something in writing. The legal protection and the clarity it provides to the operation you are running are priceless.

Networking is vital never stop building connections

When you stop trying to build a footprint and gain ground in the industry you are attacking, you are setting yourself for failure, as the only two ways you can fail are giving up or failing to plan. My connections have been a huge help.

It’s okay to find a mentor

You don’t know everything and the odds are you could use the help early on. My first was the CEO of the Legacy Company I marketed for as well several members of the music industry I have turned to for advice. It’s also okay to share your ideas as an idea isn’t worth much unless it is built into a concept and taken forward from there.

Never stop learning

The day you think you know enough, you are making a big mistake. Someone much hungrier than you is waiting for you to stop pushing. You can never know too much and you can never want what you feel you deserve too much either.

Don’t be afraid to take on the big boys

Just because you don’t have a niche isn’t a death sentence for your business. The real difference between success and failure is how bad you want it. A niche could even be worse depending on the industry you are going into you could even be handicapping yourself.

Never Give Up

It’s like the Thomas Edison quote, “failure is only realized when you accept it.” I also love the similar quote, “many who have given up and failed never realized how close to success they really were.” Its true 99% of us will fail not because we aren’t smart enough but because only a small fraction will have the courage to fail again and again, until success is truly theirs.