Go Mobile Or Go Home – How Technology Has Changed The Business World

In a time when a company like Apple can sell 9 million iPhones in three days or less, you know our world has gone completely mobile and perhaps more than a little mad in the process. There’s no denying the obvious fact we want instant images, videos, messages, tweets, conversations… not yesterday but immediately, this very instant. No more waiting, no more holds, no more get back to you tomorrow… we want everything done today, this very moment.

We also want to be connected to the web to keep us informed of what’s happening on the world stage and in our own neighborhoods. We want the latest terror threat, the latest celebrity twerk, the latest viral video and the latest gossip from Aunt Sally. Instant communications available anywhere and at any time.

We want/demand these instant communications in our personal lives, and now we are also demanding them in the business world.

We want to be totally connected at all times, not only to our friends and family, but to our business colleagues, clients and customers. We demand a work force that’s totally in sync, completely connected and working on the same page. A sales force which can be flexible, dynamic and mobile.

In order to have this mobility, technology has given us all the gadgets we need – from smartphones to netbooks, from laptops to iPads to PDAs of every description. More importantly, technology has also given us the services we need to do business in this mobile world. We now have online fax providers, remote data storage, virtual PBX office phone systems… to make all your business transactions portable and instant.

Any modern company or business can now use these online providers or services to completely connect/sync all their business transactions, sales, communications to their computers and the web. Giving the recipient total access, instant communications and complete mobility, which could not be imagined, just a few years ago.

These new technologies have simply changed how business is now done.

Lets take a few concrete examples and apply them to the business environment. First, online fax or faxing has been a major game changer for many companies. Now instead of being directly tied to your traditional fax machine in the office, one can use the Internet and your email system to receive/send all your faxes. This process is easier, more secure and much more cheaper than conventional faxing. Plus, since we now have smartphones, netbooks and laptops, these services are completely portable and accessible anywhere, anytime. There is even an app which allows one to sign or initial an important document/fax directly on your smartphone.

Another game changer has been the introduction of virtual phone and PBX (Private Branch Exchange) systems for your office or company. These online PBX systems can give any company a quick cheaper alternative to costly landline systems. One which comes with all the bells and whistles of a PBX system… call forwarding, instant messaging, call parking, online fax, intercom, voicemail… and in many instances, you can have a virtual receptionist to handle all your messages.

Needless to say, all these services make your company much more mobile and accessible, regardless of the location. It also makes your company reachable at all hours of the day, 365 days of the year. In a broader way, it also seamlessly ties your company or business to all your computers and the Internet. Most successful businesses these days have a solid presence on the web for doing sales, customer support or for promotion of the company brand.

These days, it seems like everything is going mobile. Your company must have a presence in this mobile environment if it wants to be competitive. Mobile advertising or promotion is said to be the next big thing… just imagine capturing a customer’s attention on their smartphone with your latest sale while they’re at the mall, steps away from your store and ready to buy. Or just imagine, having the latest company memo or client communication instantly directed to all your workers in the appropriate department or division.

These are just a few examples of how going mobile can make any company more efficient and much more competitive. Those progressive company owners who quickly realize going mobile is the wave of the future, are the ones who will truly prosper in the coming years. Many business operators have discovered this new reality and have acted accordingly. They are also the ones who won’t need convincing, they won’t need anyone telling them any time soon you simply have to go mobile or go home.

How To Apply The ‘Marketing Mix’ In The Online Business World

Marketing Mix History

In 1960 (the year I was born) Jerome McCarthy broke down Neil Borden’s famous phrase into what later became known as the four P’s of marketing:
1. Product
2. Price
3. Place
4. Promotion

At that time it might have taken semesters of study to fully grasp the fundamentals of several different business operations responsible for the ultimate outcome of producing and selling.

History also shows how specialized each business operation has become and how a single operation now contains scores of specialized career fields.

The Four P’s In The New World

Fast forward 50 years and we find entrepreneurs with unique business ideas who are able to outline an entire online marketing funnel during a single consulting session with an internet marketer.

Whether the product is a physical commodity, an idea or a service every aspect of the marketing mix is contained within the ‘Online Business World.’

The product can be comparably priced with similar items found on the internet. It is most certainly promoted and sold online either via E-commerce or contracted service.

Applying The Marketing Mix Online

The breakdown is also quick and easy after a few specific questions are answered regarding the product.
• How popular is the product within a well defined niche? Is the competition doing a good job or have they left enough room to leverage the benefits you intend to highlight?
• Is there any clear representation of what the price point should be? Is there disparity between low cost and high quality?
• Since we’re focused on selling online, is anything similar available offline? Other than convenience, why is the online option more enticing?
• Can this product benefit best from visual, audio, social, viral, casual, comparative or descriptive promotion?

Let’s face it, DRTV (direct response television) is more effective online than on certain allotted time slots on obscure cable channels.
Every imaginable medium ever invented for promotion is part of the online business world and available to anyone with a cell phone.

Where Does Your Business Fit In The Mix?

If you run a local business, a home business or you’re ready to start a business there are many ways to educate yourself and research exactly how to apply the marketing mix to the online business world.

More fortune 50 companies are expanding their businesses by entering the virtual world completely amazed at how fast everything can be implemented. They have the advantage of hiring someone who knows enough about web design or internet marketing to take advantage of the business structure currently in place.

It’s like hiring a tour guide to show you how your business can grow on the internet.

How Your Online Business World Works

The New Business World

If you own a small business or run a service of some kind and haven’t entered the online business world you’re not alone. The most popular reason given by most people is that they just don’t understand how it works.

People don’t naturally enter into challenging or complicated arenas when they know they lack the knowledge and experience to succeed.

The evidence is now overwhelming that unless you take your business into the online business world quickly you’ll soon be out of the competition.

The Basics

Every business needs:
1. Clients or customers
2. A valuable product or service
3. More clients or customers

In truth there is a lot more that a business needs but without the flow of people who want and purchase what you offer the rest of it is superfluous.

Why Do It Online?

The volume of clients and customers available continues to grow and the most successful new business ventures in the last decade are all web based.

Automation eliminates most of the tedious minutia (in some cases all of it) that otherwise saps our time and energy.

Clients and customers who’ve experienced the value you offer have many ways to share you and your business with others.

Nuts and Bolts

There are a few requirements your online business world cannot do without:
1. You need a presence (web sites, blogs, profiles, information)
2. You need a way to be discovered (ads, articles, videos, forums)
3. You and your business need a unique identity (a brand)

In addition you need a means of tracking what’s working, who’s visiting and who’s buying.

How Your World Works

Online you have an opportunity to establish gigantic worlds where everyone can find something they need or want. This is what larger companies are busy doing almost to the point where they’re in direct competition with their own brick and mortar retail stores.

You also have an opportunity to create tiny business worlds that speak to a specific niche and offer them exactly what they’re looking for.

Your world can be modified as often as you like to speak to current trends, or duplicated to speak to other niches. How well you communicate to your audience will determine how well your online business works.

Advanta Business World Mastercard Reviewed

Advanta is a niche credit card provider that targets small businesses and start-ups. Unlike companies such as American Express, or Chase, Advanta does not have credit card offers for consumers (though consumers are more than welcome to apply for Advanta business credit cards as no EIN is needed).

Advanta’s newest card, Advanta Business World Mastercard, is specifically designed to fit the needs of small businesses and start-ups alike. Unlike traditional Advanta offers, which were designed to provide the business owners with lucrative introductory offers, the Advanta World Card is specifically designed to provide the cardholder with the best set of rewards possible.

The Advanta Business Word Mastercard allows you to earn 1 point for each dollar spent with the card. In addition, Advanta offers 50% bonus on the number of points earned to those who pay their bills on time. This is certainly a measure taken by Advanta to encourage holders to pay on time and avoid costly late fees.

The Advanta World Card does not come with any preset spending limit. What it means is that you don’t have to settle for a credit line of $3,000 if your credit score is close to $800. Advanta will offer limits to cardholders based on credit history, so it is necessary to have a good credit score in order to maximize your benefits with the Advanta World Card.

The Advanta Business World card offers unlimited points, so you can keep earning as you spend with your business card. You can redeem your points in cash or towards travel, gift certificates, or merchandize for your business. In addition, there is no annual fee and balance transfer fee for this card, so you can take advantage of all these rewards without having to pay a dime to Advanta upfront.

The Advanta World Mastercard does come with a high variable APR (16.99% at the time of this writing). So it is necessary to avoid parking large balances on your world card.

The World card is not for everyone. Advanta has specifically designed this card to meet the needs of small businesses and start-ups. Consumers are allowed to apply for this card, but it is recommended that you do not park large balances with this card due to this high variable APR.

If you are a small business owner who is looking to save on your everyday purchases, you will want to check this brand new offer from Advanta. With all the rewards and incentives available through Advanta rewards program, the Advanta World can save your business a significant amount in the long run.